Who we are
The Impact Archive is an educational Black history game published by AMDGAMES LTD. AMDGAMES LTD is responsible for the game’s own handling of personal data. This notice covers the Android game and its accompanying website.
Privacy enquiries: support@amdgames.co.uk.
Children and families
The Impact Archive is designed to be suitable for children and families. The game does not require children to publish a name or photograph, and it has no open public chat or friends system.
The Android game asks for a date of birth on first launch only to determine a broad age group. The birth date is not stored or sent to us. Ages 9–12 can play the learning missions and Solo Arena without advertising, purchases, public matchmaking or the public leaderboard. For ages 13–17, advertising and purchases are also disabled. The Android ad SDK is only initialised for adults, with a general-audience maximum ad content rating. We do not request precise location or the Android advertising identifier permission in the current Android app.
Parents and carers should manage any optional purchases. Please contact us if a child’s personal information may have been provided to us unexpectedly.
Information handled by the game
Game progress and preferences
Your completed missions, earned coins, chosen contributor portrait, optional display nickname, settings and other progress are primarily saved in local storage on the device or browser. Your chosen display nickname and portrait are not published to other Arena participants. Your progress generally remains on that device unless you clear it. Some Android purchase-delivery and ad-frequency information is stored locally by the app.
Optional Arena
Where online Arena functionality is connected, the game may exchange room codes, match questions, gameplay results and related technical connection information with its game service to run matches for players aged 13 and over. Players aged 9–12 can use Solo Arena only. For eligible online players, the Arena service links match results to a random device-held identifier; the server stores a one-way fingerprint, not the identifier itself. Settings → Privacy controls → Delete Arena Data lets a player delete linked online match rooms and leaderboard entries. Older anonymous records without this identifier require a support request. We do not offer public chat. Some website or service hosting providers may process technical logs as part of providing the service.
Support requests
If you email us, we receive the information you choose to include, such as your email address, your enquiry and any details needed to resolve it. Please do not send passwords, payment card details or unnecessary information about a child.
Advertising, UMP and privacy choices
The Android app uses Google Mobile Ads for adult players to display interstitial advertisements at completed-level transitions when available and optional rewarded advertisements for in-game coins. No advertisements are requested for players under 18. The Netlify website does not itself display these ads.
Google and its service providers may process technical information such as device or app information, approximate network location derived from an IP address, ad delivery and interaction information, and diagnostics for appropriate ad delivery, fraud prevention and measurement. The precise data handled depends on service configuration and applicable law. We do not intentionally enable interest-based advertising for children.
The Android app integrates Google’s User Messaging Platform (UMP). Where applicable, it presents Google-managed privacy notices and choices. If a privacy options entry point is required, open the app’s Curator Desk → Privacy choices to review or change those choices. The webpage you are reading is a disclosure page; it does not collect consent or change your in-app selections.
See Google’s Privacy Policy for information about Google’s services.
Optional purchases
Adults may choose coin packs through Google Play Billing. Purchases are not available in the under-18 game experience. Google Play handles checkout, payment methods and transaction processing; we do not ask for or receive your full payment card number. The Android app uses purchase records and identifiers necessary to deliver coins and prevent duplicate rewards. Some purchase information may remain with Google or in records required by law.
Virtual coins do not have a cash value and are not transferable or redeemable for money. Purchased coin balances are currently device-based and may not automatically move to another device.
Why information is used
We use information to save progress, operate gameplay and Arena features where available, provide requested support, deliver optional coin purchases, prevent abuse, and manage child-suitable advertising and privacy choices. Legal grounds vary by activity and region and may include providing the game or optional purchases, legitimate interests in service security and support, compliance with legal duties, and consent when the law requires it.
Security and retention
We use reasonable safeguards appropriate to the data and services involved. Local game data remains until cleared or the app’s storage is removed. Support messages and any server-side technical information are retained only for as long as needed for support, security, service operation or legal requirements, subject to the relevant provider’s practices. Third-party providers may have their own retention periods.
We cannot guarantee that information sent over the internet is completely risk-free.
Your rights and deleting data
Depending on where you live, you may have rights to access, correct, delete or restrict processing of personal data, object to certain uses, or withdraw consent when it applies.
You can reset locally saved game progress using Settings → Privacy controls → Reset learning progress, or delete linked Arena data using Settings → Privacy controls → Delete Arena Data. To request deletion of information we hold in an online service or in support records, follow the Data deletion instructions or email support@amdgames.co.uk. Some legal transaction records may need to be retained.
If you are in the UK, you may also complain to the Information Commissioner’s Office.
Updates and contact
This policy may change if the game, service providers or legal requirements change. We will publish the updated date on this page. For questions, email support@amdgames.co.uk.